You'd hardly find any Instagram influencer or social media expert who says audience engagement is useless. Over 2 million businesses connect with people on Instagram. Learn how to use Instagram to reach new customers.

1. Decide why you are using Instagram for business

When using any marketing channel, it's important to have goals you want to achieve. Instagram is no different. If you're going to invest your time and money in Instagram marketing, ask, "What do we want to achieve?"

2. Optimize your profile

If you're using Instagram for business, think of your profile as your homepage. You get 150 characters, one link, and a few action buttons to win over potential customers—so be sure your profile makes a good impression.

First, make sure you switch to an Instagram business profile. Business accounts offer extra features that allow you to expand your profile, track content performance, and sell on Instagram.

3. Find your visual aesthetic

On Instagram, it's all about the visuals. But what works for one business might not be right for yours. Think about what aesthetic you want to present on your business page, then design branding guidelines so you can stay consistent. Pay attention to your color palette. Some of the most successful Instagram accounts tend to use a select color palette for their photos, helping them to create a distinct style.

4. Post consistently

Sticking to a regular posting schedule helps you show up in your target audience's timelines. Instagram strives to show each person the content they're most likely to enjoy, so it looks for content that is recent and relevant to each person's interests, continuously studying each person and customizes their timeline accordingly.

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