Sugadoo cosmetics is for teens, by a teen. You heard right!
The company was started in 2019 by LA teenager Nefertiti Miller, who was just 11 at the time. Now, at 13, she is blossoming into a confident, young entrepreneur with a passion for helping other girls like her.
“I remember walking into makeup stores, and I couldn’t find products I liked. Lip glosses were too sticky, or the products were not safe for younger skin,” said Miller. She has always been passionate about makeup, which is why she wanted to create a product for other girls her age. The name Sugadoo was a nickname her mom used to call her.
Nefertiti’s family and friends have been incredibly supportive throughout the process. Her mom saw her determination and decided to help her realize her dream. “When we started, it was pretty easy, but as we got more interviews, it became more demanding, and I had to miss school and catch up.”
But it was worth it, because within just a few months, Sugadoo Cosmetics already had a following, and the business was growing. One of the highlights has been the IMATS (International Makeup Artist Trade Show) convention in New York. According to Miller, Sugadoo Cosmetics is unique because it’s made for all ages, by a teen. As a true innovator, she understands what girls her age want in a makeup brand and is doing her best to cater to those needs.
Products in the Sugadoo range are cruelty-free and include lip gloss, blush, mascara, and eyebrow gel. “We use a manufacturer, but I decide what ingredients go in and what goes out so that it’s safe for younger skin,” she said. Nefertiti is currently doing online schooling at home, and in her spare time, she enjoys skateboarding, snow skiing, and experiencing nature.
One of her biggest challenges was overcoming her shyness and gaining the confidence to promote her products. Since the Covid-19 outbreak, all sales have been done online, but despite the challenges, she is planning a new winter collection for the end of this year. She also envisions expanding Sugadoo to a clothing line in the future, however, the details will have to remain a surprise. While she works on developing her brand, there Is no doubt that teen sensation Nefertiti Miller is an inspiration to her generation.
So, what’s her secret to success? “If you believe it, you can achieve it”.